As Marketing & PR Manager for Jenerate PR, Jessica Kapoor is responsible for developing PR and marketing campaigns that communicate key messages, promoting product and services, and managing the reputation of the client with key public audiences. Jessica’s primary focus will be marketing while providing support on media relations and public awareness campaigns. Her role includes development and delivery of marketing communication and promotional materials.
Jessica joins Jenerate PR with 15 years of marketing experience in a range of industries on Maui and in her home state of Connecticut. These businesses include leading consumer, B2B and nonprofit brands in hospitality, wines and spirits, consumer healthcare, publishing and community development. Through strategic planning, promotions and advertising, events and sponsorship, digital marketing, and public relations, Jessica helped them achieve their marketing and communication goals.
Jessica’s many interests and passions—including food and agriculture, the arts, and important community issues—fuel her desire to support and celebrate local businesses and initiatives. She enjoys spending time outdoors and draws inspiration from the natural beauty of Maui. An avid baker and confectioner, she loves to be creative in her kitchen.